The aim of this book is to give you the reader a decent level of understanding. To give you the basics of each channel and also point out some problems that you may have. I aim to explain this in a very simple way that any small business owner, wannabe marketer in education or even a seasoned pro in certain digital channels can pick up and understand. Within this journey, we will be going through the following subjects -The Website -Search Engine Optimization -AdWords -Social Media -Display -CRM Email -Third Party Email -Affiliate