Dianomics: The Economics of Diabetes discusses the the power of financial incentives as a means to curb the epidemic of obesity and diabetes. Dianomics offers a novel solution to combat the diabetes epidemic, namely financial incentives. These incentives are designed for families, students, employees, insurance companies, pharmaceutical companies, governments, and physicians. They have the power to change behaviors that cause diabetes and its complications. Dianomics outlines a strategy to implement these financial incentives in a friendly, culturally based, medically necessary, and self-funding manner. Dianomics is truly a powerful economic strategy for disease prevention and treatment.