Cantitate/Preț
Produs

Design Forward

Autor Hartmut Esslinger
en Limba Engleză Paperback – 15 ian 2013
-Design as a strategic and holistic way of finding and creating sustainable and successful solutions -A presentation of new tendencies and strategic approaches that work for positive change In this book Hartmut Esslinger - one of the most influential designers and thinkers, as well as the founder of frog design - explains how 'strategic design' in business and society can and must bring about positive change through innovative creativity. A key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment and the economy. For Esslinger, design has always been a key strategic discipline, which he has practised successfully in cooperation with companies such as Wega, Louis Vuitton, Sony, SAP and especially Apple, collaborating directly with Steve Jobs. Therefore in this book he sets out to establish a wide range of creative innovators as top executives, who are equally influential and occupy leading positions in economics, education and politics. Every future projection is always based on history, Design Forward also shows relevant and richly illustrated case studies taken from Esslinger's career, as well as selected works by his students at the University of Applied Arts in Vienna.
Citește tot Restrânge

Preț: 17509 lei

Preț vechi: 22903 lei
-24%

Puncte Express: 263

Preț estimativ în valută:
3355 3634$ 2877£

Carte indisponibilă temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783897903814
ISBN-10: 3897903814
Pagini: 300
Dimensiuni: 193 x 249 x 28 mm
Greutate: 1.23 kg
Ediția:unveränderter Nachdruck.
Editura: ACC Book Distribution

Descriere

This publication presents design for change - design as a strategic and holistic way of finding and creating sustainable solutions that are also successful in an economic sense.