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Design Elements, Color Fundamentals (Design Elements)

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Notă GoodReads:
en Limba Engleză Carte Paperback – 20 Dec 2011
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.
With this book, designers will:
—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be used in real-world projects
—Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
—Realize the basic tenets of color theory as it is broken down into clear and actionable directives
—Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
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Specificații

ISBN-13: 9781592537198
ISBN-10: 1592537197
Pagini: 160
Ilustrații: 300 colour illustrations
Dimensiuni: 201 x 251 x 15 mm
Greutate: 0.45 kg
Ediția: New.
Editura: Rock Point
Seria Design Elements


Cuprins

Introduction: Color in Design
Chapter 1: Communicating with Color
What Is Color?
Theory in Practice
Choosing a Color Palette
Color Systems
Chapter 2: Form and Space
Form and Space
Elements of Design
Color and Image
Type in Color
Chapter 3: Meaning and Emotion
Color and Psychology
Mood and Symbolism
Culture and Place
Aspects of Color
Color as Identifier
Chapter 4: Organizing with Color
Catching a Viewer’s Attention
Series and Structure
Infographics
Layouts
Color in Motion and Media
Chapter 5: Rules for Working with Color
Color Quick Start
Ten Rules for Working with Color
Real-Life Exceptions
Strategies for Working with Clients
Contributors
Acknowledgments
About the Author

Recenzii

"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." — Library Journal

"In this dynamic reference manual, Sherin ("SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients") succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." "-- Library Journal"

Notă biografică

Aaris Sherin is a New York based writer, educator and designer. She is
author of the book, SustainAble: A handbook of materials and
applications for graphic designers and their clients
and is founder of
Fit to Thrive a consulting company that is dedicated to addressing
complex design-related issues can occur across media and disciplines.