Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh
Autor Dr. Harisur Rahmanen Limba Engleză Hardback – 18 sep 2024
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Specificații
ISBN-13: 9781666943160
ISBN-10: 1666943169
Pagini: 318
Ilustrații: 24 BW Illustrations, 3 Tables
Dimensiuni: 160 x 236 x 24 mm
Greutate: 0.61 kg
Editura: Bloomsbury Publishing
Colecția Lexington Books
Locul publicării:New York, United States
ISBN-10: 1666943169
Pagini: 318
Ilustrații: 24 BW Illustrations, 3 Tables
Dimensiuni: 160 x 236 x 24 mm
Greutate: 0.61 kg
Editura: Bloomsbury Publishing
Colecția Lexington Books
Locul publicării:New York, United States
Cuprins
Chapter 1: Media Scenes and Television Commercials in Bangladesh
Chapter 2: Critical Discourse Analysis of TVCs in Bangladesh
Chapter 3: Rhetorical Analysis of TVCs in Bangladesh
Chapter 4: The Use of Greenwashing in Bangladeshi Commercials
Chapter 5: The Covidization of Television Commercials in Bangladesh
Chapter 6: Television Commercials and the Formation of Audience
Chapter 7: Negotiating Cultural Hegemony of The TV Commercials of Global Products in Bangladesh
Chapter 8: Representation of Cultural Values in Bangladeshi Television Commercials
Chapter 9: Television Commercial, Social Responsibility, and Broadcast Policy in Bangladesh
Chapter 2: Critical Discourse Analysis of TVCs in Bangladesh
Chapter 3: Rhetorical Analysis of TVCs in Bangladesh
Chapter 4: The Use of Greenwashing in Bangladeshi Commercials
Chapter 5: The Covidization of Television Commercials in Bangladesh
Chapter 6: Television Commercials and the Formation of Audience
Chapter 7: Negotiating Cultural Hegemony of The TV Commercials of Global Products in Bangladesh
Chapter 8: Representation of Cultural Values in Bangladeshi Television Commercials
Chapter 9: Television Commercial, Social Responsibility, and Broadcast Policy in Bangladesh
Recenzii
This fascinating book will be intriguing not only to scholars in the fields of marketing, advertising, and media communications, but also to sociologists, anthropologists, and philosophers of human nature, since it addresses a broad range of hard and soft topics, from TV production and discourse analysis to the negotiation of cultural hegemony, representation of cultural values and ethics of social responsibility in Bangladesh broadcasting. The innovative mix of marketing strategy and cultural theory provides a meaningful link between advertising and larger cultural forces and will offer an indispensable guide for scholars, practitioners and students alike.
Casting a critical eye on advertising in Bangladesh, Harisur Rahman cogently uncovers the hidden hegemonic intersection of commercials and big business. Analyzing multiple sources using multimodal discourse analysis, this fascinating study is an excellent resource for scholars of global advertising and Bangladesh culture and society.
Casting a critical eye on advertising in Bangladesh, Harisur Rahman cogently uncovers the hidden hegemonic intersection of commercials and big business. Analyzing multiple sources using multimodal discourse analysis, this fascinating study is an excellent resource for scholars of global advertising and Bangladesh culture and society.