The written genre of the religious pamphlet stands out as a deeply characteristic form of public communication in the early modern period, not least on account of its inseparable combination of language and images. This study undertakes an analysis of semiotically complex religious pamphlets from the late 16th century, thereby making a contribution to research in linguistic history that is culturally oriented. In the process, it illustrates the opportunities for using frame semantics to analyze both verbal and visual texts.