Cantitate/Preț
Produs
Update 23 martie - COVID-19 - Informații privind activitatea Books Express

Customer Relationship Management


en Limba Engleză Hardback
Under the term Customer Relationship Management (CRM), companies such as SAP, Siebel Systems or E.piphany offer software solutions to optimize customer-facing processes. Business units responsible for the implementation of CRM software are in many cases relatively inexperienced in the reorganization of these processes. It is important for them to consider the needs of their customers as a whole. This book describes the customer relatioship using the concept of the Customer Buying Cycle, thereby creating a neutral orientation framework for CRM projects. For each phase of the Customer Buying Cycle it shows how Information Technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools. This book includes many case studies exemplifying how CRM is realized in the practical business world.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Nedefinit (2) 33762 lei  Economic 20-32 zile
  Studymates (GLMP Ltd) – 30 Nov 2018 33762 lei  Economic 20-32 zile
  Studymates (GLMP Ltd) – 31 Mar 2019 33762 lei  Economic 20-32 zile

Preț: 50915 lei

Preț vechi: 55341 lei
-8%

Puncte Express: 764

Preț estimativ în valută:
10015 11305$ 8964£

Indisponibil temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783540413776
ISBN-10: 3540413774
Pagini: 137
Dimensiuni: 137 x 295 x 13 mm
Greutate: 0.35 kg
Editura: Springer