Customer Insight in Tourism: Segments, Profiles and Personas: Contemporary Geographies of Leisure, Tourism and Mobility
Editat de Adrian Lubowiecki-Vikuk, Izabela Michalska-Dudeken Limba Engleză Hardback – 27 noi 2025
Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services.
This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.
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Specificații
ISBN-13: 9781041069690
ISBN-10: 1041069693
Pagini: 246
Ilustrații: 32
Dimensiuni: 156 x 234 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Contemporary Geographies of Leisure, Tourism and Mobility
Locul publicării:Oxford, United Kingdom
ISBN-10: 1041069693
Pagini: 246
Ilustrații: 32
Dimensiuni: 156 x 234 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Contemporary Geographies of Leisure, Tourism and Mobility
Locul publicării:Oxford, United Kingdom
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Public țintă
AcademicRecenzii
"The book addresses several key issues that merit particular attention in the latter part of the first quarter of the 21st century. Firstly, it examines current trends in tourism. Secondly, it analyses the evolving nature of tourists. Thirdly, it considers the various facets of tourism. These three areas are of critical importance when it comes to planning and managing tourism in the coming years."
Carlos Costa, Full Professor, Department (School) of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Portugal
"Tourists are not just consumers - they actively shape the tourism system. Understanding their distinct behaviours and motivations isn’t a luxury; it’s a necessity for any destination or business aiming to stay competitive. This book offers a well-structured and insightful look into those dynamics, raising points that deserve deeper discussion—both in academic circles and among practitioners."
Josip Mikulić, Full Professor, Faculty of Economics & Business, University of Zagreb, Croatia
"This edited volume offers timely insights into evolving tourist behaviors and experiences, particularly in relation to sustainability and digital transformation. The empirical depth and conceptual contributions make it a valuable resource for both scholars and practitioners."
Babak Taheri, Full Professor, Department of Hospitality, Hotel Management, & Tourism, Texas A&M University, USA
Carlos Costa, Full Professor, Department (School) of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Portugal
"Tourists are not just consumers - they actively shape the tourism system. Understanding their distinct behaviours and motivations isn’t a luxury; it’s a necessity for any destination or business aiming to stay competitive. This book offers a well-structured and insightful look into those dynamics, raising points that deserve deeper discussion—both in academic circles and among practitioners."
Josip Mikulić, Full Professor, Faculty of Economics & Business, University of Zagreb, Croatia
"This edited volume offers timely insights into evolving tourist behaviors and experiences, particularly in relation to sustainability and digital transformation. The empirical depth and conceptual contributions make it a valuable resource for both scholars and practitioners."
Babak Taheri, Full Professor, Department of Hospitality, Hotel Management, & Tourism, Texas A&M University, USA
Cuprins
Contents
List of Figures x
List of Tables xi
List of Contributors xiii
Preface xvii
PART I
Current Trends in Tourism: Experiencescapes and the Changing Nature of the Customer 1
1 Consumer Trends in the Mid-2020s: Implications for the Tourism Industry 3
BOGDAN MRÓZ
2 Transformative Experiences in Tourism and the Process of Tourists’ Transformation 14
MAKSIM GODOVYKH
3 Perceived Authenticity and Consumer Responses in a Non-immersive Virtual Reality Visit at Cultural Heritage: The Case of Su Nuraxi 25
GIACOMO DEL CHIAPPA, SALVATORE LORIGA, AND MARCELLO ATZENI
4 Convergence or Divergence? The Impact of the Digital Ecosystem of Tourism on Tourist Behavior 36
MAGDALENA KACHNIEWSKA
PART II
Evolving Nature of the Tourist: Insight into Needs and Motivations 49
5 Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay 51
ARKADIUSZ T. TOMCZYK, DIMITRIOS BUHALIS, NIGEL L. WILLIAMS, AND DAISY X.F. FAN
6 Challenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists’ Emotions 64
MAŁGORZATA BUDZANOWSKA-DRZEWIECKA,
ADRIAN LUBOWIECKI-VIKUK, AND BRUNO BARBOSA SOUSA
7 The Evolving Needs and Expectations of Leisure Tourists in Rural Areas 79
MARKO D. P E T R O V I Ć, TA M A R A G A J I Ć, A N D I VA N A B L E Š I Ć
8 Tourist Motivations and Sustainable Tourism Goals: A New Approach 93
AGNIESZKA NIEZGODA
9 Health without Borders: Needs and Motivations of Medical Tourists in the Context of Pull and Push Factors 103
NURPERIHAN TOSUN, ANNA BIAŁK-WOLF, AND MARIAM ASEFI
10 The Portrait of Family (with Children) Customers as the Most Loyal Buyers of Travel Agency Services 115
ANDRZEJ DUDEK, IZABELA MICHALSKA-DUDEK, AND JAVIER TREJOS
11 Contribution of the Persona Tool to Customer Insight in Tourism: The Case of Gen Z, Y, X, and Baby Boomer Buyers of
Package Holidays 125
DARIA E. JAREMEN AND IZABELA MICHALSKA-DUDEK
PART III
Faces of Tourists: Exploring Tourist Segments 137
12 Women vs. Men Tourists: New Trends in Gender Diversity Context 139
AGATA NIEMCZYK AND RENATA SEWERYN
13 Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities 151
MANUEL JOSÉ SERRA DA FONSECA, ANA SOFIA MACHADO ALEIXO,
ANDREIA SOFIA TEIXEIRA, AND BRUNO BARBOSA SOUSA
14 Ready for the Holidays: Differences by Age and Gender for People without and with Disabilities 162
RICARDO PAGÁN
15 Transformational Experiences of Adventure Tourists with Disabilities: A Polish Perspective 177
JASMINE GOODNOW AND JADWIGA BERBEKA
16 Polish Gays and Lesbians’ Expectations of Tourism: Insights into Tourist Behavior 189
GRZEGORZ GODLEWSKI
17 Profiles of Wine Tourists: A Case Study of Poland and Spain 201
MARTA SIDORKIEWICZ
18 Changes in Tourist Behavior in Times of Uncertainty: The Case of Senior Citizens from the Cross-Border Region 213
JAROSLAVA DĚDKOVÁ, PIOTR GRYSZEL, OTAKAR UNGERMAN,
AND PIOTR ZAWADZKI
Index 225
List of Figures x
List of Tables xi
List of Contributors xiii
Preface xvii
PART I
Current Trends in Tourism: Experiencescapes and the Changing Nature of the Customer 1
1 Consumer Trends in the Mid-2020s: Implications for the Tourism Industry 3
BOGDAN MRÓZ
2 Transformative Experiences in Tourism and the Process of Tourists’ Transformation 14
MAKSIM GODOVYKH
3 Perceived Authenticity and Consumer Responses in a Non-immersive Virtual Reality Visit at Cultural Heritage: The Case of Su Nuraxi 25
GIACOMO DEL CHIAPPA, SALVATORE LORIGA, AND MARCELLO ATZENI
4 Convergence or Divergence? The Impact of the Digital Ecosystem of Tourism on Tourist Behavior 36
MAGDALENA KACHNIEWSKA
PART II
Evolving Nature of the Tourist: Insight into Needs and Motivations 49
5 Personalization through Co-Creation: Segmenting Customers by Expectations and Willingness to Pay 51
ARKADIUSZ T. TOMCZYK, DIMITRIOS BUHALIS, NIGEL L. WILLIAMS, AND DAISY X.F. FAN
6 Challenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists’ Emotions 64
MAŁGORZATA BUDZANOWSKA-DRZEWIECKA,
ADRIAN LUBOWIECKI-VIKUK, AND BRUNO BARBOSA SOUSA
7 The Evolving Needs and Expectations of Leisure Tourists in Rural Areas 79
MARKO D. P E T R O V I Ć, TA M A R A G A J I Ć, A N D I VA N A B L E Š I Ć
8 Tourist Motivations and Sustainable Tourism Goals: A New Approach 93
AGNIESZKA NIEZGODA
9 Health without Borders: Needs and Motivations of Medical Tourists in the Context of Pull and Push Factors 103
NURPERIHAN TOSUN, ANNA BIAŁK-WOLF, AND MARIAM ASEFI
10 The Portrait of Family (with Children) Customers as the Most Loyal Buyers of Travel Agency Services 115
ANDRZEJ DUDEK, IZABELA MICHALSKA-DUDEK, AND JAVIER TREJOS
11 Contribution of the Persona Tool to Customer Insight in Tourism: The Case of Gen Z, Y, X, and Baby Boomer Buyers of
Package Holidays 125
DARIA E. JAREMEN AND IZABELA MICHALSKA-DUDEK
PART III
Faces of Tourists: Exploring Tourist Segments 137
12 Women vs. Men Tourists: New Trends in Gender Diversity Context 139
AGATA NIEMCZYK AND RENATA SEWERYN
13 Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities 151
MANUEL JOSÉ SERRA DA FONSECA, ANA SOFIA MACHADO ALEIXO,
ANDREIA SOFIA TEIXEIRA, AND BRUNO BARBOSA SOUSA
14 Ready for the Holidays: Differences by Age and Gender for People without and with Disabilities 162
RICARDO PAGÁN
15 Transformational Experiences of Adventure Tourists with Disabilities: A Polish Perspective 177
JASMINE GOODNOW AND JADWIGA BERBEKA
16 Polish Gays and Lesbians’ Expectations of Tourism: Insights into Tourist Behavior 189
GRZEGORZ GODLEWSKI
17 Profiles of Wine Tourists: A Case Study of Poland and Spain 201
MARTA SIDORKIEWICZ
18 Changes in Tourist Behavior in Times of Uncertainty: The Case of Senior Citizens from the Cross-Border Region 213
JAROSLAVA DĚDKOVÁ, PIOTR GRYSZEL, OTAKAR UNGERMAN,
AND PIOTR ZAWADZKI
Index 225
Notă biografică
Adrian Lubowiecki-Vikuk is Associate Professor in the Institute of Management, SGH Warsaw School of Economics, Warsaw, Poland.
Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.
Izabela Michalska-Dudek is Associate Professor in the Faculty of Management and Business, Wroclaw University of Economics and Business, Wroclaw, Poland.
Descriere
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.