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Customer–Centric Marketing – A Pragmatic Framework de R. Ravi

Customer–Centric Marketing – A Pragmatic Framework: The MIT Press

Autor R. Ravi, Baohong Sun
en Limba Engleză Paperback – 18 apr 2016
State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.
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Specificații

ISBN-13: 9780262529051
ISBN-10: 026252905X
Pagini: 152
Dimensiuni: 179 x 226 x 12 mm
Greutate: 0.28 kg
Editura: Mit Press
Seria The MIT Press