Charlie hates dating. So when a gorgeous man with floppy hair and an adorable smile comes into her cupcake shop, she is of course going to do absolutely nothing about it. But he comes in to the shop the next day too, and the day after that, so maybe he'll end up doing something before Charlie would anyway.
But Charlie's week starts to go downhill on Thursday, when she sleeps in and leaves her business partner, Wren, to deal with the morning rush by herself. Even though she got there as fast as she could, Wren is irritated and goes home early, leaving Charlie alone to deal with Mr. Gorgeous Man, whose name she finally learns is Hayden.
Things are clearly not going well for Charlie though, because she somehow sleeps in again the next day, Wren leaves at the same time that she did the day before, and Hayden doesn't even remember that they introduced themselves.
The even weirder thing is that it all happens a third time.
And a fourth time... In fact, every single day is exactly the same unless Charlie is the one to do something different.
So how does one get out of a time loop? And how does one avoid falling in love with the guy who's always there but never remembers your name?