Wall Street Journal Bestseller. Publishers Weekly Bestseller. Create the company culture of your dreams -- and make it last. In every organization, people either love their work or loathe it; they contribute or coast. Your culture can be soul enriching or soul crushing. Your culture gives life or takes it. Your employees care deeply or couldn't care less. Your organization's culture can become the most valuable intangible asset you steward. You can build a high performance culture -- a place where people and the organization win. But cultures like this don't just happen overnight -- leaders are responsible for fostering them. So, what really contributes to a thriving culture? What can a leader do to make a difference? Mark Miller and his team conducted a global study with more than 6,000 participants from ten countries to find the answers to these questions and more. In Culture Rules, leaders will learn the three simple rules that determine the health, vitality, and sustainability of culture, enabling them to build organizations that uncover untapped potential and transform it into performance. Play the game well and you'll be astonished by what your organization can become. Culture rules!