CULTURE RULES, AND CULTURE HAS RULES. While everyone is talking about corporate culture and its importance for business success, the core principles and drivers that build, shape and sustain corporate culture are poorly understood. In this timely book, John R Childress shows that most of what we understand about corporate culture is wrong. Corporate culture is a business system, and like any critical business system, is composed of multiple drivers, all of which interact to influence "how things work around here" and ultimately, business results. If you don't understand your culture, you don't understand your business! With over 35 years of experience advising and supporting CEOs, Boards and senior executives on how culture impacts business results, John brings to life the 10 Core Principles of Corporate Culture and how they can be used to improve business performance, the customer experience and employee engagement. This book also explores the impact of corporate culture on important business challenges, such as Innovation, Mergers & Acquisitions, Employee Engagement, Customer Satisfaction, Value Creation, Business Growth, Leadership Development, Strategy Execution, Turnarounds, Start-Ups, Digital Transformation and Going Global.