Are you working in a great organisational culture? Is your culture program achieving the results you were hoping for? Are you working with an inspired, highly motivated team who are all pulling in the same direction? If not, you might be guilty of cultural insanity without realising it. Have you: • initiated a "culture change" program because something was wrong, instead of including culture as part of your ongoing strategy? • talked in vague terms about "improving" your workplace culture without identifying the culture needed to achieve your purpose? • imposed a "culture change program" on your people without involving them in the decisions? • spent days analysing the data from a "culture survey", only to end up more confused than when you started? These mistakes are common, and almost guarantee a mediocre culture. Author Ross Judd has the solution to this insanity. You can achieve a great culture by Aligning it with the purpose of your organisation, and then Defining the culture you need to achieve that purpose. It's part of the A.D.A.P.T. process that will engage your people in creating a culture that inspires the sort of motivation, commitment, and drive you have always craved, and that will lead to powerful business outcomes. Everything you need to know is in this book. A.D.A.P.T. and you can create a great culture.