All organisations- regardless of size, structure or nature of businessare vulnerable to a crisis and one of the greatest vulnerabilities is the belief that it wont happen to us. No organisation is immune: the threat and impact of a crisis applies equally to corporations, governments, charities and not-for-profit organisations, as well as institutions such as hospitals and schools. Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation. It provides practical steps on what can be done to reduce the chances of a crisis and how to minimise the damage if a crisis should occur.The book explores the benefits and limitations of crisis proofing (and the cost of failing to crisis proof an organisation), as well as some of the challenges and techniques for effective crisis proofing, such as the balance between fact and perception, how to navigate the legal minefield and how to manage potential crisis risks across borders.