Writer, illustrater, zinemaker, and playwright Ayun Halliday interviewed dozens of creative people and shared her own experiences to produce this rallying cry for the 'small potato' - someone whose focus is making cool, meaningful work and living a creative life rather than achieving wealth or celebrity. Sections range from the practice of artmaking to wrangling self-doubt to DIY marketing and self-promotion. Along the way, Halliday shows that your art can bring you satisfaction, success, community, and a modest income - without losing sight of your reasons for doing it in the first place.