In the Serious Business Owner's Guide To Creating Customers For Life, Ant and Shannon lay out some very specific things any business can put to immediate use to grow their bottom line profits. Just a few of the things you'll learn in this easy-to-read, easy-to-understand book include how to: * Profitably attract more quality customers, * Ethically exploit your customers maximum financial potential, * Convert your customers into advocates who actively and enthusiastically refer you to others, * Keep your quality customers for life, * Understand and capitalise on the motives that compel people to make buying decisions, * Determine how much you can afford to spend to get a new customer and to retain your current customers * Set you and your business apart from any and all competition, * And much more.