Create Your Own Superfans: Lannoo Publishers

Niels Vandecasteele is co-founder of the successful merchandising company Sunday and a pioneering believer in ambassadorship. Sunday helps to develop ambassador marketing strategies for hundreds of companies, including Google, Facebook, Duvel, Club Bruges, Booking.com, bol.com and Kinepolis. Stefan Doutreluingne has been active in the world of marketing and communication for more than 30 years and is well known for his no-nonsense approach. He helps companies to make use of the power of ambassador marketing and word-of-mouth advertizing, in both traditional B2B and B2C settings. He is a strategist for the Bureau50 target group agency and the Best Advice hybrid agency.