The average employee will endure (rather than enjoy) 64,000 hours' work in their lifetime: 40 hours a week, more than 40 weeks a year, for over 40 years. So how do we change the world of work so it's good for business and good for people? Whether you have just started your first job or are the CEO of a company, the exercises in this book will help you harness your motivation so you can become the leader you want to be and the world needs. CREATE Motivation offers a powerful yet simple-to use model that will help you to: • Identify what has led to your successes (and failures) to date • Develop a compelling vision of your future as a leader • Tap into your intrinsic motivation so you can sustain higher levels of performance • Know how to inspire others to do the same