In Create Lifetime Loyal Customers: 7 Success Principles to Attract More Customers in Any Business Even in the Toughest Economies, Carrie lays the foundation for success with some very specific things any business can put into immediate use to grow their bottom line profits. This book will show you how to do the following: -Profitably attract more customers of the right kind -Derive maximum financial benefit from your customer relationships, ethically -Turn customers into advocates, actively promoting your business to their contacts -Keep your quality customers for life -Understand and capitalize on what makes people choose one supplier over another -Determine what you can afford to spend to win new customers and keep existing ones -Set you and your business apart from any and all competitors -And much more . . .