Cantitate/Preț
Produs

Create-ing Business

Autor Saumya Pant
en Limba Engleză Paperback – 29 iun 2012
Master's Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, Victoria University of Wellington, language: English, abstract: This thesis concentrates on aspects of organisational culture in an advertising agency and how they help us in understanding professional tensions and conflicts. It applies concepts of organisational behaviour such as culture and identity to grasp reasons behind this professional tension. It challenges the common view of organisational culture, that is, it portrays culture as a form of normative control unlike the conventional notion of culture as the means of unison and conformity without resistance within an organisation.
Citește tot Restrânge

Preț: 46027 lei

Preț vechi: 56823 lei
-19%

Puncte Express: 690

Preț estimativ în valută:
8139 9595$ 7024£

Carte disponibilă

Livrare economică 26 februarie-12 martie


Specificații

ISBN-13: 9783869432946
ISBN-10: 3869432942
Pagini: 164
Dimensiuni: 148 x 210 x 12 mm
Greutate: 0.22 kg
Ediția:2. Auflage
Editura: Examicus Verlag