Bloomfield, M: Crafting Luxury
en Limba Engleză Hardback – 2 dec 2022
The idea of luxury has secured a place in contemporary Western culture and the term has now joined common parlance in both established and emerging economies. Crafting Luxury explores contentious issues surrounding perceptions of luxury, its relationship to contemporary branding as created by marketers, and the effect this has on consumers and their purchasing habits. It examines the industry structures, analyzing production practices as well as the effects of hierarchies on both internal and external perceptions of luxury, from the makers to the sellers and consumers. Offering different perspectives and interpretations of luxury, the authors dissect the work of companies across the industry, from established companies to emerging models and from conglomerates to small independents. They further explore the impact of technology on consumption, manufacture, the retail environment, and sales, providing a true insider’s view of this complex world.
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Specificații
ISBN-13: 9781789385335
ISBN-10: 1789385334
Pagini: 224
Ilustrații: 13 color plates
Dimensiuni: 152 x 210 x 23 mm
Greutate: 0.63 kg
Editura: Intellect
ISBN-10: 1789385334
Pagini: 224
Ilustrații: 13 color plates
Dimensiuni: 152 x 210 x 23 mm
Greutate: 0.63 kg
Editura: Intellect
Notă biografică
Mark Bloomfield is a designer and visiting professor in the School of Creative Arts at the University of Hertfordshire, UK. He has worked in film and TV making jewelry for Titanic, Judge Dredd, Tolkien, Gentleman Jack, and The Crown. Shaun Borstrock is a luxury brand strategist and associate dean of business, innovation, and projects, and head of the Digital Hack Lab in the School of Creative Arts at the University of Hertfordshire, UK. Silvio Carta is an architect, associate professor, and head of art and design in the School of Creative Arts at the University of Hertfordshire, UK. He is the author of Big Data, Code and the Discrete City: Shaping Public Realms and Machine Learning and the City Reader. Veronica Manlow is professor in the Department of Business Management at the Murray Koppelman School of Business at Brooklyn College. She is the author of Designing Clothes: Culture and Organization of the Fashion Industry and coeditor of Global Fashion Brands: Style, Luxury, History, also published by Intellect.
Recenzii
"Taking this journey through the history of luxury becomes easy to understand due to the manner in which this book is written. The words are simple and explicit so the reader can follow with ease and understand the great achievements of the masters and founders of the luxury brands, from the smaller firm to the most well-known establishments which are part of conglomerates.
In reading though the book one can travel the road of luxury and feel a part of it, a travelogue of invention in a space formally owned by the rich and “haves”, not the “have nots”. Now it’s in the purview of all of us, how wonderful. [...] This book is well-written and I recommend it for all sorts of business, management and social science classes as well as to anyone who is just looking for a serious and yet fun reading of an important business and cultural topic."
In reading though the book one can travel the road of luxury and feel a part of it, a travelogue of invention in a space formally owned by the rich and “haves”, not the “have nots”. Now it’s in the purview of all of us, how wonderful. [...] This book is well-written and I recommend it for all sorts of business, management and social science classes as well as to anyone who is just looking for a serious and yet fun reading of an important business and cultural topic."
"The strength of the book is the insightful examination of the history of luxury from the perspective of technology beginning with the discovery of tools and the survival of humans to advanced technologies used today in the production and distribution of luxury merchandise... Crafting Luxury is recommended as a supplemental text in the study of luxury."
"An important contribution to the study of material culture, Crafting Luxury brings to us a range of perspectives that collectively deconstruct the premises - and promises - of what luxury means today. With candour, insight and deep criticality, the book collectively helps us interrogate our assumptions about worth and meaning, acquisition and innovation, and sustainable practices for a better tomorrow."
"This multi-authored innovative study brings together the differing perspectives of academics and practitioners in an analysis that is not only readable, informative and up-to-date but which also packs a powerful punch. It will excite anyone with an interest in luxury whether as a producer, consumer or critic."