The story of the Bell Canada union drive and the phone operator strike that brought sweeping reform to women s workplace rights. In the 1970s, Bell Canada was Canada s largest corporation. It employed thousands of people, including a large number of women who worked as operators and endured very poor pay and working conditions. Joan Roberts, a former operator, tells the story of how she and a group of dedicated labour organizers helped to initiate a campaign to unionize Bell Canada s operators. From the point of view of the workers and the organizers, Roberts tells an important story in Canada s labour history. The unionization of Bell Canada s operators was a huge victory for Canada s working women. The victory at Bell established new standards for women in other so-called pink-collar jobs."