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Crack the Customer Mind Code de Gary Hennerberg

Crack the Customer Mind Code

Autor Gary Hennerberg
en Limba Engleză Paperback – 10 mai 2016
Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns, Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind snatural progressionto yes through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed."
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Specificații

ISBN-13: 9781630476984
ISBN-10: 1630476986
Pagini: 238
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.35 kg
Editura: Morgan James Publishing

Notă biografică

Gary Hennerberg is a veteran marketing professional, equally accomplished in the dual roles of copywriter/creative director and analytic consultant. He has created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world. He is in demand as a consultant, speaker, trainer, and author. 

Cuprins

Acknowledgements
Introduction
Chapter 1 The Mind and Three Imperatives
Chapter 2 Mind Mysteries
Chapter 3 The Seven Pathways
Chapter 4 #1 Identify the Persona
Chapter 5 Stimulate Emotion
Chapter 6 Calm the Mind
Chapter 7 Position / Reposition
Chapter 8 Storytelling
Chapter 9 Interpret
Chapter 10 Permission to Act
Chapter 11 Mind Pathway Comprehension by Channel
Chapter 12 Coming Full Circle: Pathways as Strategy
Chapter 13 Persona #1: Trailblazers/Early Adopters
Chapter 14 Persona #2: My Brand/My lifestyle/My Growth
Chapter 15 Persona #3: Money Matters
Chapter 16 Persona #4: On Financial Edge
Chapter 17 Persona #5: Right Thing to Do
Chapter 18 Persona #6: Love and Social Relationships
Chapter 19 Persona #7: Adrenaline Seekers: Opportunists
Chapter 20 Persona #8: Safe Players
Chapter 21 Persona #9: Hiding My Compulsion
Chapter 22 Persona #10: Fifty Plus
Chapter 23 Persona #11: Business 8 to 5
>
About the Author
End Notes
CustomerMindCode.com Resources