Cozy Media: The Aesthetics, Politics, and Affects of Comfort
Editat de Bettina Bódi, Agata Waszkiewiczen Limba Engleză Hardback – 18 feb 2027
Over recent years, the term "cozy" has gained traction in journalistic and social media discourse, describing everything from video games and lo-fi playlists to ASMR videos, TV shows about hobbies, and lifestyle influencers who romanticize the everyday. This book examines how cozy media offers comfort, connection, and care in uncertain times, while also looking at the darker sides of the aesthetic. It asks what defines cozy media, where it comes from, and what it offers its audiences; if coziness is a genre, a feeling, or a fantasy?
The author scrutinizes how social media, especially TikTok and Instagram, are used to articulate social comfort, govern mood, and mediate intimacy; offers a closer look at culture-specific examples, tracing coziness in Finnish and Chinese television, as well as the impact of Studio Ghibli on global aesthetics; and explores games to examine the intersections between coziness and politics, how coziness engages with queerness, how it facilitates the representation of grief, and bridges discussions of consent. Cozy Media maps this emerging field, offering the first comprehensive look at coziness as a cultural phenomenon.
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Specificații
ISBN-13: 9798216490722
Pagini: 320
Ilustrații: 12 bw illus
Dimensiuni: 152 x 229 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Pagini: 320
Ilustrații: 12 bw illus
Dimensiuni: 152 x 229 mm
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:New York, United States
Cuprins
Contributor Bios
List of Illustrations
Introduction: Towards Cozy Media Studies
Bettina Bódi (University of Birmingham, UK) and Agata Waszkiewicz (The John Paul II Catholic University of Lublin, Poland)
PART I: COZINESS ON PAPER
1. Keywording the Comfort Zone: The Shifting Meanings of Coziness from Comfort to Aesthetic Ideals
Manuela Salazar (University of Sussex, UK)
2. Cozy Reading, Cozy Making: Mindstyle Magazines and the Affect of Paper
Sabina Fazli (Mainz University, Germany)
3. Queerly Cozy: From Campfire Conversations to Brave Notts
Esther MacCallum-Stewart (University of Staffordshire, UK)
PART II: SOCIAL MEDIA, APPS, AND EVERYTHING IN BETWEEN
4. Exploring the Cozy Comforts of Personalized Social Media Apps: The Case of TikTok
Andreas Schellewald (University of London, UK)
5. Screen Time as "Cozy" Time: Atmospheres of Everyday Family Life with Screen Technologies
Magnus Johansson & Hario Priambodho (Lund University, Sweden)
6. Feeling Better with Data: Cozy Surveillance and Gendered Mood Governance in Sleep Apps
Wei-Ping Chen (National Yang Ming Chiao Tung University, Taiwan)
7. Crafting Cozy Spaces: ASMR Livestreams Through the Lens of Cozy Media Theory
Madalina Suruceanu, Oscar Ricci, and Barbara Grünig (University of Milano-Bicocca, Italy)
8. Bubble Chairs and Cozy Media: The Aesthetics of Coziness in Luxury Interior Design
Inna Arzumanova (University of San Francisco, USA)
PART III: SCREENING COZINESS: FILM / TV
9. Cozy Viewing: Familiar Film Content as a Source of Coziness
Zlatina Nikolova (University of Exeter, UK)
10. Vibrant Melancholy: Studio Ghibli, Lo-fi Streams, and the Duality of Coziness
Hsin Hsieh (University of Reading, UK)
11. Cozy Masculinity and the Gendered Architecture of Comfort in Chinese Sweet Romance Dramas
Qianyu Wang (University of Leeds, UK)
12. Disrupted Homes, Ideal Homes: Uncovering Coziness in Home Improvement
Sara Camponez (Tampere University, Finland)
PART IV: PLAYING COZINESS: (VIDEO) GAMES
13. Touring the Cozy Apocalypse: (Auto)Mobility in Postapocalyptic Cozy Media
Laura op de Beke (Utrecht University, the Netherlands)
14. Happiness is a Warm Mug? Coziness as Neoliberal, Capitalist Power Fantasy
Rainforest Scully-Blaker (Tampere University, Finland)
15. The Cozy Mortuary: A Reconfiguration of the Genre through Empathy and Liminal Death Play
Irina Joseph (University of Quebec at Montréal, Canada)
16. Intimate Tensions in Cozy Games: Consent, Glitches, and a Case of Cozy Resistance
Kathleen Morrissey (Worcester Polytechnic Institute, USA)
Index
List of Illustrations
Introduction: Towards Cozy Media Studies
Bettina Bódi (University of Birmingham, UK) and Agata Waszkiewicz (The John Paul II Catholic University of Lublin, Poland)
PART I: COZINESS ON PAPER
1. Keywording the Comfort Zone: The Shifting Meanings of Coziness from Comfort to Aesthetic Ideals
Manuela Salazar (University of Sussex, UK)
2. Cozy Reading, Cozy Making: Mindstyle Magazines and the Affect of Paper
Sabina Fazli (Mainz University, Germany)
3. Queerly Cozy: From Campfire Conversations to Brave Notts
Esther MacCallum-Stewart (University of Staffordshire, UK)
PART II: SOCIAL MEDIA, APPS, AND EVERYTHING IN BETWEEN
4. Exploring the Cozy Comforts of Personalized Social Media Apps: The Case of TikTok
Andreas Schellewald (University of London, UK)
5. Screen Time as "Cozy" Time: Atmospheres of Everyday Family Life with Screen Technologies
Magnus Johansson & Hario Priambodho (Lund University, Sweden)
6. Feeling Better with Data: Cozy Surveillance and Gendered Mood Governance in Sleep Apps
Wei-Ping Chen (National Yang Ming Chiao Tung University, Taiwan)
7. Crafting Cozy Spaces: ASMR Livestreams Through the Lens of Cozy Media Theory
Madalina Suruceanu, Oscar Ricci, and Barbara Grünig (University of Milano-Bicocca, Italy)
8. Bubble Chairs and Cozy Media: The Aesthetics of Coziness in Luxury Interior Design
Inna Arzumanova (University of San Francisco, USA)
PART III: SCREENING COZINESS: FILM / TV
9. Cozy Viewing: Familiar Film Content as a Source of Coziness
Zlatina Nikolova (University of Exeter, UK)
10. Vibrant Melancholy: Studio Ghibli, Lo-fi Streams, and the Duality of Coziness
Hsin Hsieh (University of Reading, UK)
11. Cozy Masculinity and the Gendered Architecture of Comfort in Chinese Sweet Romance Dramas
Qianyu Wang (University of Leeds, UK)
12. Disrupted Homes, Ideal Homes: Uncovering Coziness in Home Improvement
Sara Camponez (Tampere University, Finland)
PART IV: PLAYING COZINESS: (VIDEO) GAMES
13. Touring the Cozy Apocalypse: (Auto)Mobility in Postapocalyptic Cozy Media
Laura op de Beke (Utrecht University, the Netherlands)
14. Happiness is a Warm Mug? Coziness as Neoliberal, Capitalist Power Fantasy
Rainforest Scully-Blaker (Tampere University, Finland)
15. The Cozy Mortuary: A Reconfiguration of the Genre through Empathy and Liminal Death Play
Irina Joseph (University of Quebec at Montréal, Canada)
16. Intimate Tensions in Cozy Games: Consent, Glitches, and a Case of Cozy Resistance
Kathleen Morrissey (Worcester Polytechnic Institute, USA)
Index
Recenzii
Throw on your favorite comfy sweater and curl up by the fireplace with this fun and lively collection interrogating all that is cozy. Bodi and Waszkiewicz have woven together a delightful and clarifying text on cozy media that rigorously pokes at its affective power (though poking in a gentle, comforting way, of course). Rather than being bound to a single medium, this engaging collection finds a broadness in what it means to find comfort amid in the complex world of our 21st century: from game play to mystery novels to crafting to ASMR.
This inviting anthology builds from scholarship on cozy videogames to examine coziness across expressive media, from lifestyle magazines and ASMR livestreams to furniture design and escape rooms. A shared set of underlying tensions emerges around issues of comfort, consent, and the soft marketing of capitalism, even as the authors also uncover possibilities for a cozy resistance. A compelling demonstration of how approaches from game studies can illuminate affective currents shaping global media culture.
This pioneering volume establishes cozy media studies as a vital interdisciplinary field. Tracing how comfort, safety, belonging, and intimacy are experienced across contemporary media, it offers a rich framework for future scholarship. Capturing a defining cultural shift, Cozy Media illuminates how people are turning away from AI slop and data harvesting to seek spaces that foster genuine connection and everyday flourishing. As the editors aptly observe, cozy aesthetics afford less "doomscrolling" and more "touching grass."
This volume makes a timely and valuable contribution to the growing body of research on cozy aesthetics and their connections with media, culture, and politics. Offering a fresh perspective on the subject, it brings together a wide range of case studies, methods, and cultural contexts to explore coziness in new and engaging ways. By addressing a gap in existing scholarship and expanding the ways we understand and discuss coziness, the volume has the potential to become an important reference for researchers in contemporary media and game studies and to inspire further work in this emerging field.
This inviting anthology builds from scholarship on cozy videogames to examine coziness across expressive media, from lifestyle magazines and ASMR livestreams to furniture design and escape rooms. A shared set of underlying tensions emerges around issues of comfort, consent, and the soft marketing of capitalism, even as the authors also uncover possibilities for a cozy resistance. A compelling demonstration of how approaches from game studies can illuminate affective currents shaping global media culture.
This pioneering volume establishes cozy media studies as a vital interdisciplinary field. Tracing how comfort, safety, belonging, and intimacy are experienced across contemporary media, it offers a rich framework for future scholarship. Capturing a defining cultural shift, Cozy Media illuminates how people are turning away from AI slop and data harvesting to seek spaces that foster genuine connection and everyday flourishing. As the editors aptly observe, cozy aesthetics afford less "doomscrolling" and more "touching grass."
This volume makes a timely and valuable contribution to the growing body of research on cozy aesthetics and their connections with media, culture, and politics. Offering a fresh perspective on the subject, it brings together a wide range of case studies, methods, and cultural contexts to explore coziness in new and engaging ways. By addressing a gap in existing scholarship and expanding the ways we understand and discuss coziness, the volume has the potential to become an important reference for researchers in contemporary media and game studies and to inspire further work in this emerging field.