Christine Davis offers readers an insider’s view of the practices of ten leading qualitative communication scholars, showing how they make critical decisions in the process of conducting research. Through interviews and reflective assessment of their key articles, these researchers make visible how they deal with theory, data collection, analysis, and writing up a study. These scholars represent the full range of qualitative communication research: social science, narrative, and performance. Davis provides additional context to offer the reader a practical understanding of how to navigate a qualitative research project.