How do our consumption decisions affect ecosystems? Can we rely on governments to maintain environmental wellbeing? Do rural peoples “see” the environment differently from urban residents? Is sustainability possible? We are confronted with personal and political decisions every day that affect the environment, yet, we often do not know how to assess, much less understand, our individual role in them. In Consuming Sustainability, the authors examine several contemporary environmental controversies in Canada to illustrate how a critical perspective can aid in understanding the complex social, economic and political issues that characterize our relationship to the environment, and of the potential for change within them. Key concepts in environmental social science are introduced and used to clarify environmental and ecological controversies and to address broader questions regarding structure, human agency, activism and the potential for sustainability in Canada and the world.