In Consumer Power: A Digital Revolution, Susan Frederick introduces the concept of "partnering" and explains how anyone can create a cumulative passive income through an educated use of this system. The only qualification necessary is consumer status-a qualification most of us have already achieved. "It's the re-routing of existing cash flow and the reorganization of profits to include consumers that creates this kind of income," she explains. "All you have to do is be savvy enough to reposition yourself as part of the profit loop."