Are you great at tech? Do you have innovative products and services? But do you struggle to communicate the value that your technology offers? Many tech companies are comfortable talking about the 'What' of their products - the 'feeds and speeds'. However, they find it much harder to communicate the 'So What' - the way in which they help their clients. Carol Benton understands this dilemma well. During 30 years in the tech industry, she saw first-hand how organisations often struggle to speak their customers' language, ultimately losing the sale in the process. Based on that experience, Carol developed the Connect, Convince, Convert communication methodology. In this book, she shares the secrets of how you can connect with your audience, convince them to engage, and convert them to loyal customers. You'll understand how to create the message strategy that underpins business communication. You'll learn the ten communication formats that all companies need. You'll benefit from practical tips, workbooks, and templates. Communication is the difference between having great tech and having a thriving company. In Connect, Convince, Convert, you'll learn how to harness the power of words to win more business.