Enter Anonymous, an artist hungry for success. Rolling between minor shows in New York, London and Istanbul, his manager/mother and he decide upon his next work of art: an act of self-violation so outrageous, and so horrific, the art world will be forced to take notice. But will it be enough to raise him to the ranks of the elite? A black comedy, the journey of a sociopath, and a dark exploration of the commerciality of modern art; 'Conception' takes aim at the question of who and what determines the value of conceptual art.