Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
In this book you will:
- Understand key characteristics of design thinking - Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test
- Empathize- Understand your customers / users - Define- Define clear project / business objectives - Ideate- Explore ideas and solutions - Prototype- Build and visualise ideas - Test- Review and decide best idea
This book will help you:
- Clarify and solve problems better - Understand your users - Communicate in visuals confidently - Innovate ideas and inspire others - Experiment quickly and at little cost
This book is useful for:
- Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry - Business and startup owners interested in providing good products and services for their customers - Freelance designers and design students who want to make a difference in the marketplace - Design trainers interested in delivering design thinking workshops - Innovation, creativity and design enthusiasts - Design thinkers