When asked why they participate in organized sports, young athletes rank giving everyone a chance to play and having fun far above winning. But even though forty million kids play youth sports each year, an estimated seventy percent of them quit age thirteen, and never play again Why? Here's what they say: "It's not fun anymore," "The coach played favorites/was too negative," "There's too much pressure." After 20 years of experience as a teacher and coach, Kevin Kush thinks it's time to create a youth sports environment where character, sportsmanship, and fun are once again priorities.