Competing for the Future

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en Limba Engleză Carte Paperback – March 1996
New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.
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ISBN-13: 9780875847160
ISBN-10: 0875847161
Pagini: 384
Ilustrații: notes, bibliography, index
Dimensiuni: 134 x 206 x 21 mm
Greutate: 0.40 kg
Ediția: Revised
Editura: Harvard Business Review
Locul publicării: Canada


Named one of "The 25 Most Influential Business Management Books" by TIME Magazine (

Notă biografică

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Graduate School of Business Administration and Chairman of the Board of Praja, a technology management company in San Diego. He lives in San Diego but travels extensively.


Preface to the Paperback Edition
Preface and Acknowledgments
1. Getting Off the Treadmill
2. How Competition for the Future Is Different
3. Learning to Forget
4. Competing for Industry Foresight
5. Crafting Strategic Architecture
6. Strategy as Stretch
7. Strategy as Leverage
8. Competing to Shape the Future
9. Building Gateways to the Future
10. Embedding the Core Competence Perspective
11. Securing the Future
12. Thinking Differently
About the Authors