Communications Media, Globalization, and Empire
Editat de Oliver Boyd-Barretten Limba Engleză Paperback – oct 2006
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Specificații
ISBN-13: 9780861966608
ISBN-10: 0861966600
Pagini: 260
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.39 kg
Editura: Indiana University Press
ISBN-10: 0861966600
Pagini: 260
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.39 kg
Editura: Indiana University Press
Notă biografică
Oliver Boyd-Barrett is Professor in the Department of Communication, California State Polytechnic University, Pomona.
Cuprins
Contents
Preface
Notes on Contributors
1. Globzlization, Media, and Empire: An Introduction by Oliver Boyd-Barrett
I. Global Media or Local Media Globalized?
2. Cosmopolitans and Conquistadors: Empires, Nations, and Networks by Graham Murdock
3. Film and Globalization by Toby Miller and Richard Maxwell
4. Cyberspace, Globalization, and US Empire by Oliver Boyd-Barrett
II. Regulation and Cultural Competition
5. Globalization, Public Service Broadcasting, and Citizen Responses by Granville Williams
6. Regulating globalization: Domestic Response to International Investment in China's Media Market by Jia Lin
III. Global, National and Local-Mutual Accommodations
7. Xinhua News Agency and Globalization: Negotiating Between the Global, the Local, and the National by Xin Xin
8. Localization Strategies of International Media Companies: Entering India in the 1990s by Geetika Pathania-Jain
9. Transnational Media and National Vision: Television in Liberalized Indian by Anshu Chatterjee
10. Hispanic Media Globalization by Mercedes Medina
IV. Global Media, Global Economy
11. Deregulation, Privatization, and the Changing Global Media Environment by Richard A. Gershon
12. Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies by Kwangmi Ko Kim
13. Toward Globalization or Localization: Multinational Advertising in Eastern Europe by Izabella Zandberg
14. Global Corporations, Global Public Relations by Liese L. Hutchinson and John J. Pauly
Index
Preface
Notes on Contributors
1. Globzlization, Media, and Empire: An Introduction by Oliver Boyd-Barrett
I. Global Media or Local Media Globalized?
2. Cosmopolitans and Conquistadors: Empires, Nations, and Networks by Graham Murdock
3. Film and Globalization by Toby Miller and Richard Maxwell
4. Cyberspace, Globalization, and US Empire by Oliver Boyd-Barrett
II. Regulation and Cultural Competition
5. Globalization, Public Service Broadcasting, and Citizen Responses by Granville Williams
6. Regulating globalization: Domestic Response to International Investment in China's Media Market by Jia Lin
III. Global, National and Local-Mutual Accommodations
7. Xinhua News Agency and Globalization: Negotiating Between the Global, the Local, and the National by Xin Xin
8. Localization Strategies of International Media Companies: Entering India in the 1990s by Geetika Pathania-Jain
9. Transnational Media and National Vision: Television in Liberalized Indian by Anshu Chatterjee
10. Hispanic Media Globalization by Mercedes Medina
IV. Global Media, Global Economy
11. Deregulation, Privatization, and the Changing Global Media Environment by Richard A. Gershon
12. Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies by Kwangmi Ko Kim
13. Toward Globalization or Localization: Multinational Advertising in Eastern Europe by Izabella Zandberg
14. Global Corporations, Global Public Relations by Liese L. Hutchinson and John J. Pauly
Index
Descriere
Analysisandcritiqueofthepolitical-economyofmediacommunicationsworldwide