A recipe-focused memoir through food from the enigmatic social media star, Jordan Howlett

Come here. For the first time ever, social media’s “man in the mirror” Jordan Howlett reveals the method and the magic behind his rise to fame and the secret recipes that have captivated a nation and left fans begging for more of this elusive figure.

From growing up as a quiet kid in Oceanside, California to becoming “Gen-Z’s Robinhood” and rubbing elbows with Kevin Hart, Halle Berry, Method Man, Donald Glover, and others, take a look inside Jordan’s life as he shares his story and the recipes that have shaped his life.

Starting from his first experiences in the kitchen baking Pineapple Upside-Down Cake with his Grandma, through aspiring to be a professional baseball player (“Searching for Father’s Approval” Fried Egg Sandwich) and later working on a documentary about it, working at Chipotle during COVID (Chipotle Burrito Bowl with Marinated Chicken, Refried Beans, Brown Rice and Homemade Salsa), to eventually becoming a social media star, Jordan offers a glimpse into his extraordinary journey and the role food has played every step of the way.