The book encourages individuals to take charge of their own financial actitives. Twenty years ago most stock transactions were made by individuals. Today it is only 10 percent. Most stock transactions today are done by mutual funds and other institutions. Most people take the position that they dont have the time to be bothered with the market. They are convinced that it is to complicated to time consuming, they can't be bothered. They turn their hard earn money over to the professionals. They let people like Bernie Madoff take care of their money. They invest with a firm like Lehman Brothers. This book encourages people to take back control of their finances.There is really very little in life that is more inportant that their financial future and that of their family.The book provides guidance as to how to minimize the chances for losses and how to maximize the chances for profit.