Do you have trouble helping people change after coaching? Do people say the right things but afterwards make no behavioural alteration? Do you struggle with giving feedback to others - especially if it's negative? Have you tried everything but nothing seems to work? Well, then this book could be for you. Over a number of years working with coaches and leaders, we have noticed a few key points that seem to make the biggest difference in effecting change in others. We have simplified the coaching and feedback process and provided you with some key points, useful background and tips and techniques to improve your coaching success. At some point in your life you are likely to have been coached or will coach someone else and giving feedback can be a stressful experience both for the giver and the receiver. This book has been written for you to make the coaching and feedback process easy and effective. We simplify the topic of coaching and feedback and will help you improve your techniques and understanding to be coach for change.