An individual may have three personalities which govern how he relates to family, friends and strangers. Over a lifetime he may lose and regain these personalities. Whole societies are characterized by the presence or absence of certain personalities. An individual's socioeconomic class is determined by his use of intellect and personality. The book discusses the importance of role model in socioeconomic success. It comments on the present moment in the psychological history of Western civilization and also contains a chapter on sadomasochism which touches on Hitler's sadism and how World War II might have been prevented.