Chinaischallengingthemightybehemoths,GoogleandFacebook,andcreatingalternativeNewMedia;750millionpeopleareonitsSocialMediascapeandthereareabillionmobilephonesdeployingtheinnovativeappswithwhichChineseconducttheirlives.Thoughlatestarters,alreadyfouroftheworld'sleadingNewMediacompaniesareChinese.China'soldmedia-television,newspapers,radio-competewiththeestablishedpowers,longthoughtunassailable,suchasCNNandBBC.Producedinmanylanguagesoneverycontinent,theyarere-definingtheagendaandtellingthestoryChina'sway.Newsanddocumentaryarebeingfollowedbyentertainment.Theworld'sbiggestmanufacturerofTVdramaisnowmakingitsstoriesforexport.China'sMediatellsyouwhyandhow;itinvestigatestheChinesemedia,theirstrengthsandweaknesses,andhowtheyaredifferent.AbjuringthecustomarycasualwritingoffofChina'smediaas'propaganda',thisbooktakesthemseriously.