This book is designed for business owners, senior managers, and other leaders who want to take themselves and their businesses to a higher level of performance by unleashing the potential in employees. Changing Results by Changing Behavior details the obstacles to behavior change that lasts, and provides a comprehensive methodology to define, develop, and measure the impact of improved habits. No matter whether your company is publicly held or a solo operation, the vast majority of its effectiveness - and its results - is derived from the daily actions of every employee. There are other ingredients in the mix as well, such as strategy, structure, and rewards - and these other factors impact your company's ability to help people change in a way that generates the results you want.