In her inspiring memoir, Eleanor Fulcher tells her amazing life story with energy, humor and honesty. Growing up in Toronto's east end, Eleanor gained confidence through dance, sports and self-reliance. But it was the 1940s and '50s, and a young woman was expected to become a nurse, stewardess, teacher or secretary - only until she became a stay-at-home mom. Eleanor wanted more, so in 1960, she borrowed $500 and started the Eleanor Fulcher School of Beauty, which eventually became Canada's largest and most successful school of modeling, self-improvement and talent. Later, she opened Canada's first spa. Eleanor Fulcher was the fashion and beauty celebrity, appearing on television and radio, captivating audiences as a public speaker, writing a newspaper column, producing the annual sold-out Eleanor Fulcher Model of the Year Awards Fashion Show, and much more - plus raising a family. Four decades and thousands of students later, the values of the Eleanor Fulcher School remain true: the cornerstone of real beauty is realizing your full potential - something Eleanor Fulcher knows a lot about.