Here's what this book is NOT: An actual cookbook A recipe to a successful political "campaign" A sales-y "how-to" guide to achieve that next big cash windfall A list of why professional marketers are better than you Difficult to read Here's what this book IS: Tips for making your marketing language more effective How to use imagery and descriptive language to paint a picture in the mind of your customer through words Demystification of the different types of offers, which ones you should use and when Ways to prod at your customers' emotions to bring them to a decision - and transaction - quicker A very important, yet really simple step that you're probably forgetting about.