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Cambridge IGCSE® Enterprise Coursebook

Autor Medi Houghton, Matthew Bryant, Veenu Jain
en Limba Engleză Paperback – 22 mar 2018
The only endorsed resources for the Cambridge IGCSE® Enterprise (0454) syllabus. Bringing the world of business into the classroom, this coursebook helps students identify, plan, implement and evaluate their enterprise projects. The book has four sections based around the stages of the project with theory integrated throughout. This helps students relate their practical Enterprise project with the academic principles of business. With a foreword from the specialists at Cambridge Judge Business School, this coursebook helps students appreciate Enterprise skills in the world around them and talk to business people in their communities. Suggested answers to the exam-style questions are in the teacher's resource.
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Specificații

ISBN-13: 9781108440356
ISBN-10: 1108440355
Pagini: 198
Dimensiuni: 149 x 224 x 12 mm
Greutate: 0.3 kg
Ediția:Nouă
Editura: Cambridge University Press
Locul publicării:Cambridge, United Kingdom

Cuprins

Foreword from the Cambridge Judge Business School; Introduction to enterprise; Section 1: Identifying your enterprise project Chapter 1: Setting up a new enterprise; Chapter 2: The skills and behaviours of enterprising people; Chapter 3: Enterprise opportunities, risk, legal obligations and ethical considerations; Template 1: How to conduct a PEST analysis; Template 2: SWOT Analysis; Chapter 4: Market research; Template 3: Conducting market research; Section 2: Planning your enterprise project Chapter 5: Planning: objectives, business plans and action plans; Template 4: Action planning checklist; Chapter 6: Sources of finance; Template 5: Choosing sources of finance; Chapter 7: The concept of trade credit; Chapter 8: Financial terms and financial records: cash flow, break-even and income; Template 6: Projected Income and Expenditure; Chapter 9: Marketing: purpose, customer retention and marketing communications; Section 3: Implementing your enterprise project; Chapter 10: Negotiation; Chapter 11: Communication; Template 7: Planning and holding effective meetings; Chapter 12: Help and support for enterprise; Section 4: Evaluating your enterprise project; Chapter 13: Evaluating the success of your project; Glossary; Index.

Descriere

The only endorsed resources for the Cambridge IGCSE® Enterprise (0454) syllabus.