For many nonprofit organizations, volunteers have served a vital purpose and have done so in roles ranging from administrative to facility management. The ideas and practices regarding the recruitment and retention of volunteers have remained consistent over the past several decades. However, with an aging population and the recognition that a large number of baby boomers are entering retirement years, new ways of recruiting volunteers are emerging. Dr. Jesse Bolinger is a strong believer in rural communities and in volunteerism. Through his research, new ideas on the recruitment and retention of volunteers have emerged. He presents a compelling case for an individual's past work experience, educational background and mental health to play a role in the selection of volunteer positions and as a tool for retaining volunteers in areas that best suit these elements.