You know him. He's the funny, sweet guy with the great eyes who asks you a million questions and seems mesmerized by every reply. He takes you on the greatest, longest date of your life. He swears he loves cats and cuddling. And his apartment is so clean. He just might be the One.

Then he doesn't call, doesn't write. He sees you coming down the street and he hides behind a tree. He's a cad. And this is his story. After all the girl's guides to sex in the city, here--at last--is the view from the other side of the bed. InCad: Confessions of Toxic Bachelor, Rick Marin offers himself up for an in-depth look at man's superficial nature.

At 28, a brief, doomed first marriage thrusts him back into Bachelor Hell. A journalist as eager to make it in Manhattan as with its female population, our emotionally myopic hero can never seem to tell if the woman in front of him is too crazy or too sane, until she gets too close. Falling out of love as often as he falls in, he vows more than once to clean up his act, only to relapse into another bender of beauties, blow-offs and bad behavior--all in desperate pursuit of the woman who can redeem him.

In this rollicking, frequently insensitive and ultimately poignant memoir, Marin proves a master of the light touch even in his darkest hours. Part Hugh Hefner, part Hugh Grant, his tale is a rake's progress (in spite of himself) from incorrigible cad to reconstructed romantic. It is one man's story, but many men will read it as their own. And for any woman who has ever wondered, "What was he thinking?" This is what he was thinking.