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Business Strategy: An Introduction de David Edgar

Business Strategy: An Introduction

Autor David Edgar, George Stonehouse
en Limba Engleză Paperback – apr 2011
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Specificații

ISBN-13: 9780230218581
ISBN-10: 023021858X
Pagini: 392
Ilustrații: 68 colour illustrations, 50 figures, 27 black & white tables
Dimensiuni: 186 x 246 x 24 mm
Greutate: 0.89 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Descriere

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Cuprins

PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS Strategy and strategic management Perspectives on strategy PART II: INTERNAL ANALYSIS The business context, products and services Business competences, activities and processes Knowledge, talent, culture and innovation Financial analysis, audit and performance Information systems and technology Strengths, weaknesses and strategic competence PART III: EXTERNAL ANALYSIS Analysis of the macroenvironment Markets, and analysis of the competitive environment The international and global context Opportunities, threats and strategic position PART IV: THE BUSINESS STRATEGY Competitive advantage and strategy Evaluation and selection of strategies Strategic development: direction and mechanisms PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT Strategic implementation Change management and leadership PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY The web, new technology and new organisational forms Quality Social responsibility and business ethics Emerging markets and industry superpowers Index.

Caracteristici

Contemporary design and innovative pedagogy including 'Guru Guides' (bite sized bios of key thinkers in the field) and an on page glossary to define complex issues as they appear.

Notă biografică

DAVID CAMPBELL is Professor of Accounting and Business Ethics at Newcastle University Business School, UKDAVID EDGAR is Professor of Strategy and Business Transformation in the Department of Management at Glasgow Caledonian University, UKGEORGE STONEHOUSE is Professor of Strategic Management and Dean of Edinburgh Napier University Business School, UK