Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Business Performance provides readers with practical guidance and proven techniques to derive value from data in today's business environment. Specifically, this book: 1. is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service. 2. is for practitioners, with practical guidance and proven techniques supported by real world examples. 3. is relevant for the current business and IT landscape. 4. is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetize data in the organization, based on business goals, key questions, and key performance indicators (KPIs). 5. is technology-agnostic, as concepts are used for unlocking the value of data without any reference to proprietary technologies. This book is absolutely timely and relevant in today's data-driven world. Most of the books on data available in the market today focus on data quality, governance, and analytics. This book is brilliant as it puts the business stakeholder at the center by addressing the key value propositions of the business user. This book is holistic and I strongly believe it will help to bridge the gaps we have today.