Business Intelligence should help people to manage complexity but BI is victim of itself complexity! How we can escape from this "constraining" paradox? More the "world" become complex less the BI will be able to lead manager and companies away from turbolence! We need to understand deeply the situation in order to design a new paradigm for BI; an evolution of BI (BI complexity proof) capable to manage and reduce growing complexity. This new species of BI can be built around an innovative complexity management approach developed by Ontonix, a wild bunch of business scientists. A simple business case will be exposed in order to demonstrate the power (in term off business intelligence) of this approach.