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Forintroductorybusinesscourses.FocusonthepracticalskillsandimportantdevelopmentsinbusinessTherecenteventsindomesticandglobaleconomiesarepresentingunprecedentedchallenges,excitement,anddisappointmentsforbusinesses--andaneedforchangeinintroductiontobusinesscoursesandtexts.BusinessEssentialscapturesthewidespreadsignificanceofthesedevelopmentsandpresentstheirimplicationsoncompaniestoday.The12thEditionincludesnewreal-worldexamplesandresearchfindings,helpingstudentstoseehowentrepreneursareputtingintopracticetheconceptsthattheyarelearningabout,andmakingthistextthemostcurrentandrelevantoneavailableonthemarket.
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