Written for small business owners, entrepreneurs and consultants, particularly those who serve business-to-business (B2B) markets, this book helps them discover their unique competitive advantage in the marketplace. Topics include: * Why You Have No Competition * Why Everything (and Nothing) is Your Competition * The Follow-Up Fallacy * Methods of Sales Forecasting and Pricing Strategies * The Monopoly Myth * Why Surveys Lie * How to Plan for Sales Slumps.