Do This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative If you would like to double your sales with recession-proof creative development techniques, then here's how Disney, Apple, and the greatest advertising agencies in the world did it for decades. And why you can do the same thing today. Wes Azzaidani, the "the Kaizen Copywriter," has created advertising campaigns and led Agile product development teams in healthcare, manufacturing, information security, telecommunications, and many more industries. He reveals: How to fatten up your business by observing the state of starving artists. What doing drugs and pitching to homeless people teaches us about the creative development mindset of most entrepreneurs. The incredible product development secret (used by Apple and Toyota) which lets you create products customers will pay for without needing to mail a single survey. A sneaky way to come up with unique, profitable ideas by doing nothing but playing a board-game. The BEST qualities to look for when hiring and keeping somebody to do creative work (hint: its's not education, experience, or how "nice" they are). How to turn your employees into a team of happy, creative, cash cows without having to browbeat them with "performance" cattle-prods. Escape the dilemma of having to choose between your artistic life over a day job you hate. And much, much more-all told with refreshing frankness and wicked wit.